A vast array of digital marketing strategies and terminologies are prevalent in the world today, with many being self-explanatory and hassle-free to interpret. However, “white label digital marketing” is one term that can cause confusion among business owners. So, what does it mean?
White label digital marketing refers to a type of outsourcing that involves using an agency’s existing products and services and rebranding them as your own. Essentially, you can offer these services to your clients as though you created them yourself. For instance, you might use white label digital marketing to acquire PPC or social media marketing services from a white label agency, but sell them to your clients with your branding.
According to recent studies, around 42% of UK businesses outsource their marketing services to another company, with a portion of those businesses being marketing agencies themselves. By utilizing white label digital marketing, a marketing agency can benefit in several ways. Firstly, outsourcing to a white label agency can save a significant sum on overhead and labour costs, especially when expanding the in-house team. Secondly, white labelling provides a chance to expand your offerings and specialize in different aspects of marketing services. Lastly, it enables you to access the latest industry tools, which can improve the quality of your services for clients.
If you’re looking to get started with white labelling, Distribute Digital offers White Label Marketing Services that you can rebrand as your own. This will help you provide better and faster services to your clients. To learn more about these services, get in touch with us now.
