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In recent years, British design has gained significant traction across various retail sectors, particularly in fashion, interiors, and branding. This trend signals a profound shift in consumer preferences. To delve into this resurgence, we spoke with Mike Manders, CEO of the luxury bathroom brand Haddon. He shared insights on how consumer demands are evolving and what this means for British businesses.
Growing Appetite for British-Made Products
Mike Manders emphasized that English design is at the core of Haddon’s philosophy. “It was a deliberate choice,” he explained. With years of experience in the interiors industry, he recognized a longstanding dissatisfaction due to a predominant focus on cost-cutting and a lack of service. This trend was largely influenced by an adherence to European standards in the interiors sector, especially within the bathroom industry.
“Design is an integral part of English heritage,” Manders notes, highlighting that many consumers are now actively seeking English-inspired aesthetics. For Haddon, this means restoring the timeless elegance of English design while aligning with consumer demands for authenticity, quality, and locality.
Understanding the Distinction: English vs. European Interior Design
Manders posits that it is inaccurate to generalize about ‘European’ design, as each country brings its unique perspective. For instance, Scandinavian design emphasizes minimalist, functional aesthetics, while French design favors romantic and ornate details. In contrast, UK design is synonymous with quality materials and exceptional craftsmanship.
Focusing on bathrooms—a key area of expertise—Manders points out that for the past 40 years, UK bathroom suites have primarily been sourced from Portugal. This reliance on mass-produced fibreglass and acrylic bathtubs has led to a proliferation of similar bathroom designs. These products often require replacement after just a decade due to their inferior quality. In contrast, traditional English bathtubs are crafted from durable stone, aligning perfectly with the growing emphasis on sustainability.
The Role of Sustainability in the British Design Movement
Manders observes that sustainability is significantly influencing the trend toward British design. While it is not the sole factor, there is a growing consciousness among consumers about adopting sustainable buying habits. Investing in locally made products helps reduce carbon footprints and supports responsible sourcing.
Choosing a stone bathtub over a fibreglass alternative not only enhances the durability of your bathroom but also makes a more sustainable choice. Stone bathtubs offer the advantage of being reusable to some degree and are entirely recyclable.
Why Are Eco-Friendly Features Gaining Popularity?
The growing demand for eco-features largely stems from increased awareness. “Fifty years ago, few people understood the concept of sustainability,” Manders reflects. While value continues to drive sales, today’s consumers prioritize sustainability, durability, and service on par with price. If a product can meet functional needs while minimizing environmental impact, it’s likely to be the preferred choice.
Emerging Customer Demands in the Design Sector
In addition to sustainability, Manders notes a rising demand for performance, aftercare, and overall customer service. Customers are no longer willing to compromise on quality for the sake of being eco-friendly. They seek durable products that perform their intended functions and expect robust support post-purchase. This includes warranties, accessible follow-up support, maintenance reminders, and end-of-life recycling options.
The customer experience extends beyond the point of sale. Businesses must focus on building long-term relationships with customers to cultivate loyalty and enhance brand reputation.
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