First of all, customers are looking for new ways to shop because the cost of living crisis is making them want to save money. In China, where almost half (49.5%) of social media users have made a social purchase, social commerce is growing quickly. In 2023, the UK is likely to do the same.
Seventy-five percent of those who answered said that the pandemic has changed the way they shop for good. In the coming year, businesses and brands will put customer experience on social media as a top priority. This will allow for a quick and effective response in real time, building customers for life.
Consumers are also looking closely at what companies say about being eco-friendly and pushing back against attempts at greenwashing. 82% of people want businesses and brands to put the environment before making money.
David Low, global CMO at Talkwalker says: “In this new environment, marketers must focus on forging symbiotic relationships through a better understanding of online conversations and taking quicker action. It’s this new understanding that will help brands create meaningful experiences and become closer to their consumers.”
Top 10 Social Media Trends 2023
So, here are the top 10 social media trends of 2023.
- The cookie finally gets debunked – the beginning of the end for third-party cookies, consumers are increasingly frustrated by the lack of privacy
- Social media meets a new social standard – fake news maybe getting cleverer, but consumers are wising up to
- Decentralised networks – the future of social media run by consumers, not big business
- Multi-sensory social media – brands will invest in bringing sensory elements to digital experience from gamification to full immersive digital malls
- Social commerce – consumer will be willing to explore new shopping channels
- The Metaverse – immersive reality, Web3 and blockchain will see consumers in a 3D world
- Predictive analytics – AI-powered predictive analytics integrated at scale to accurately forecast the next big industry trend
- The environment, no longer an afterthought – consumers and brands will come together for impactful environmental change
- Customer experience gets even more social – social media will be the go-to place for brands to connect with customers
- Personas are over, think communities – brands will move further away from personas and target their broader brand communities
