There’s no doubt that a bed and breakfast business is quite profitable these days. However, if you’re starting out, you’ll need a way to reach your target audience without having to spend a lot of money doing so.
If there’s one method that can make that happen, that would be email marketing. Despite the massive popularity of social media these days, email marketing still remains to be quite effective in reaching your target audience.
To make your email marketing campaign successful, make sure to follow these five email marketing tips:
1. Offer Deals and Discounts
One of the most effective methods for reaching your target audience via email marketing is to offer them exclusive deals and discounts. You have to keep in mind that people in your mailing should be able to get a benefit from being there.
As such, it’s only proper to provide them with an exclusive deal or discount as a means of showing your gratitude and appreciation toward them.
You can also offer them discount codes that they can use to make a reservation on your bed and breakfast for a discounted price in the near future. This way, you will be able to increase the likelihood of them staying in your bed and breakfast business. It’s also a good way for them to spread the word about your business to their friends and family.
2. Make Use of Eye-catching and Responsive Design
Gone are the days when most people sit on their desktop computers just to read emails. These days, they can do so just about anywhere they want using their mobile or tablet devices.
This means you need to make sure your emails can be read on any type of device, and you can achieve this by using a responsive design. This means a design that can easily adapt to screens of all sizes.
Aside from that, you should also make sure that the design can capture the attention of your audience at first glance. You can achieve this by using a variety of hospitality email templates that come in various designs to choose from.
There are templates that look sleek, there are some that have a playful vibe to them, and there are also others that feature a premium look. It’s up to you which template you choose depending on the tone and vibe of your business.
3. Suggest Itineraries Your Customers Can Follow
One effective way of personalizing your emails is to suggest itineraries for your customers. Ideally, you want to inform them of the type of experience they can get when staying in your B&B.
You could do this by outlining an activity they could participate in upon arrival. Or if your business is within a famous tourist destination, you can suggest some unconventional tourist spots that are a bit less crowded but still offer some amazing views.
For example, you can highlight a short review of a guest regarding a fun activity they had during their stay in your B&B. Alternatively, you can just go ahead and suggest a daily itinerary that your guests can include during their stay.
Just keep in mind not to overdo the number of images you include in your newsletter. Putting in too many images can cause your email to be considered spam, causing it to be sent directly to the junk folder.
4. Share Some News about Your B&B
In some cases, you can also send a personal message to the people in your email list regarding the recent events that took place in your B&B. It could be a positive experience that one of your guests has during their stay. Or it could also be a funny experience that happened in your B&B.
Anything that could humanize your business and highlight your personality is something you want to focus on. This will give your customers the impression that you’re not just a business that’s after their money, but that you’re a real person who values your customers.
5. Don’t Forget Your Call to Action
As with any other type of email, you should always make sure to include a call to action somewhere. Always keep in mind that your email shouldn’t just be to provide people with information – it should also encourage them to take action.
A good strategy would be to include a discount code or a special promotion to entice your audience to check out your B&B. You want to make sure that your CTA entices them to check out your B&B’s website and encourage them to make a reservation today.
Conclusion
Starting an effective email campaign might sound complicated, but it doesn’t have to be. As long as you use the right strategies, you should be able to reach out to your audience and receive a response from them in return.
