Your website is an essential tool for your digital marketing strategy, and it needs to contain all the critical elements that add value to your target audience. As a professional copywriter, I recommend the following suggestions to improve your website:
1. Comments: Adding a comment section to your business website creates an avenue for users to share their thoughts and feelings about your business and its different elements. This feature can increase engagement and lead to more clicks, benefiting your brand and SEO.
2. USP: Incorporating a unique selling point into your content can differentiate you from other sellers and services online. A USP like a rapid turnaround time can be crucial for clients and customers in different industries, particularly B2B customers who need to keep their companies running smoothly.
3. Search Bar: Despite being standard, many business owners remove or hide search bars to make their website appear tidier. However, Search bars provide practical benefits and make your website easier to navigate. They also provide valuable data that can be useful in developing your promotion and marketing strategies.
4. Tell Your Story: Telling your brand’s story adds a personal touch that can help clients connect with your business. Customers look for a business that feels less like it’s run by a robot and more like there are real people behind it. Telling your story also gives you the opportunity to introduce the core ideals of your brand and its mission.
5. Shop: Even if your business’s primary purpose isn’t to sell products, adding a shop section to your website can be useful. You can use it to sell promotional merchandise, which can provide your loyal clients with an opportunity to market your business while also providing them with additional levels of value.
6. Dynamic Home Page: Your website’s home page is the first impression that clients will have of your business. A dynamic home page can make it more immersive and interesting to your target audience.
7. Intro Video: An intro video can help customers understand your product or service, even if it’s complicated or difficult to understand. It can also give them the impression that your business is warm and welcoming while communicating your mission and core values.
8. Social Media Connections: Connecting your social media profiles to your business website makes it easier for clients to find both. Widgets are available to do this, or you can use a website designer to add this feature for you.
9. Portfolio: Adding a portfolio to your business website can demonstrate your experience and expertise to potential clients. If you don’t have a portfolio, be prepared for clients to ask for examples of your previous work before they are ready to sign on the dotted line.
10. Contact Us Page: Including a full contact page for your business provides clients with a range of ways to connect with your company and get the information they need. Providing more contact options ensures that you don’t lose a business lead simply because the contact option they wanted wasn’t readily available.
11. Reviews: Making it easier for customers to find reviews straight from your business website can help you market your products or services. It also provides customers with the impression that you have a long history of delivering the best solutions to a wide range of customers and clients.
12. Blog: Adding a blog to your business website provides an open space where you can add as much content as you like. You can use this space to answer queries or questions and provide more details on products or services that you are offering through your business.
13. Live Chat: Adding a live chat software to your business website can help customers locate products or services they are interested in using and provide immediate customer support. Live chats can have a wide range of different functions that could provide benefits.
14. FAQs: Adding an FAQ page to your business website can provide quick answers to clients’ most common questions, saving them time and increasing their satisfaction.
Incorporating these elements into your website can help you create a positive user experience, increase engagement, and drive conversions. As a professional copywriter, I suggest you consider these suggestions to improve your website’s performance and enhance your digital marketing strategy.
