You must first build a YouTube channel to utilise it as a marketing tool for your small company.
Here, we’ll walk you through the process.
Before you create your channel
If you don’t already have one, you’ll have to sign up for a Google account to use YouTube. You have the option of creating a personal account or a company account to do this. People searching for your company via Google will have a much simpler time finding out more about you if you go for the latter option. In addition, it raises your company’s profile and allows you to take control of your web profile information.
Note that you don’t need a Gmail account to create a Google account.
Creating your channel
Some of the most critical factors of launching a YouTube channel are covered here.
The name
By default, the name you choose for your Google account will be that of the company you registered under. Use your account password to log in in the upper right-hand corner of the site.
The permissions
Managers may be added to an account if it has many users. Select ‘add or delete manager(s)’ and manage rights’ from the settings section of the homepage. To add managers via email, go to this page and click the button.
Profile picture
The drop-down menu at the top of the website, pick ‘Your channel’. You may change your profile image by hovering your cursor over the circle next to your channel name.
A corporate logo is an excellent choice for a profile photo since the size of the profile picture on a mobile device is even smaller. For the channel icon to appear properly, it must be 800 pixels wide by 800 pixels tall.
The artwork
Changing your channel’s banner from the “Your Channel” tab is also possible. To take a picture, hover your mouse over the banner, and a camera icon will pop up on the banner’s right side.
Because YouTube will automatically resize your images for mobile screens, you want to keep your channel art as simple as possible.
Your logo should be the centrepiece of your channel banner’s design.
At least 2048×1152 pixels and a 16:9 aspect ratio.
The SEO
Include your firm website and email address in the description of your channel to increase traffic back to your organisation.
Ensure that you include relevant keywords in your account description since Google will do so. Dogs and dog walking could be a good addition to your company if you run a dog-walking service. If you can, incorporate the keywords at the beginning of your paragraphs, if possible.
Don’t overdo it with tags, since YouTube frowns on this. Include a few tags to assist people in understanding what your channel is all about. Briggs research found that you should use between five and 15 keywords.
The trailerYour channel’s trailer should be a little film that offers prospective viewers an indication of the kind of material you post on your channel. Non-subscribers will see it play immediately. You should provide a brief description of the nature of your company, the demographics of your audience, and the frequency with which you post videos. Learn how to shoot a YouTube video to learn more about generating content. To learn more about customising your channel, check out the video below, which features content from YouTube Creators.
