As the significance of AI visibility continues to rise, many businesses are still unsure about which AI tools deliver optimal results. To address this gap, Reboot Online, a leading SEO agency, conducted an experiment aimed at influencing ChatGPT’s responses through user-generated information.
The findings revealed that AI does not modify its responses based on repeated user interactions, meaning businesses cannot manipulate AI outputs. Instead, AI evaluations rely on existing information about your brand, including authority, user experience, and content quality.
Want to Appear in AI Search Results? Expert Insights on What Works
To empower businesses to outpace competitors in both traditional search and emerging AI platforms, Oliver Sissons, Search Director at Reboot Online, recommends the following strategies:
1. Establish Your Business’s Authority
Building real authority in your industry is crucial. Invest in public relations efforts to secure features in reputable list-style articles that highlight the best companies in your sector. A balanced mix of authority and relevance is essential; aim for backlinks from directories, trade bodies, and respected news outlets. This approach signals to search engines and AI tools that your business is both relevant and significant.
2. Optimize Your Website for AI and Search Engines
Ensure that your technical SEO is robust. Your top priority should be enabling major search engines to effectively crawl, index, and rank your website. If AI and Google cannot access your content, your chances of appearing in top search results diminish significantly. If you’re uncertain where to begin, consider consulting an SEO agency for a comprehensive analysis of your online visibility.
3. Target Relevant Keywords Your Customers Use
Conduct thorough research to identify the keywords your target audience is searching for. Focus on bottom-of-funnel keywords with content that directly addresses consumer questions and needs. By providing the best answers to your target keywords, you increase your likelihood of being recommended in search results.
4. Create an Engaging Website Experience
Design a user-friendly website that captivates visitors and encourages repeat engagement. Prioritize intuitive navigation, streamlined design, and functionality. A well-designed website that offers a seamless user experience can lead to increased recommendations from both users and AI models.
5. Provide Truly Relevant Products and Services
Offering high-quality products or services is essential for positive SEO and AI recommendations. This not only enhances your brand’s visibility but also fosters improved user experience signals, organic link acquisition, and brand searches.
This revised content is optimized for SEO, maintains a professional tone, and uses active voice and transitional phrases for improved readability. The structure with headings and paragraphs facilitates easier navigation and comprehension.