Best CRM software providers for small businesses in the UK

How is this top 5 composed?

The selection of these CRM software providers is based on their suitability for specific business types, expert reviews, and the range of possibilities and functions they offer. Our criteria includes evaluating their ability to identify sales opportunities, record service issues, and manage marketing campaigns. We also consider factors such as start-up time, ease of use, and support based on expert reviews.

What to Consider When Choosing a CRM Software

With a wide range of CRM systems available, it’s essential to make a wise choice. Here are some important factors to consider:

1. CRM type or purpose: Define the main goal or purpose of your CRM system, such as sales, client management, marketing, customer support, or integrating different customer processes.
2. Customer processes: Determine which customer processes you want to facilitate with the CRM software, such as sales, customer support, marketing, project management, invoicing, and time tracking.
3. Your budget: Consider your budget range, as CRM system costs typically range from 20 to 50 euros per month. If you require a complex system with additional features like team scheduling and comprehensive customer process management, a SME CRM provider might be suitable.
4. Integration: If you use other software for email marketing or customer contact management, check if the CRM system can be linked. Integration allows for convenient data sharing between different departments and systems.

Important Functions to Look For

In addition to the above considerations, selecting a CRM system should be based on its essential functions. These include:

• Storing customer and prospect contact information
• Identifying sales opportunities
• Recording service issues
• Managing marketing campaigns

Further Resources

For more information on CRM systems and their application for small businesses, check out these resources: