The increasing amount of online retail transactions makes it imperative for businesses to create an online presence. Statista reports that e-commerce revenue in the UK has reached £110bn, accounting for 38% of total retail spend, and the country has 60 million e-commerce users. Online businesses have a better chance of growth, as found by a 2018 survey by 123-Reg, which also reports that websites play a crucial role in pre-purchase research. Having a .uk domain is essential as it enhances market visibility and credibility. Furthermore, a flourishing online business can be achieved on a budget with cost-effective domain name registration, strong SEO, and social media utilisation. This guide in conjunction with the UK Domain by Nominet will provide insight on getting online, factors to consider, and successes achieved by others. Helen Tomes from the UK Domain by Nominet emphasises the importance of building an online presence by discussing key areas for maximising success. Online visibility is crucial in today’s era. Customers expect to find businesses online, and failing to recognise the importance of an online presence can adversely impact small businesses. Three-quarters of UK consumers research products online before making purchases. Businesses that aren’t online can’t compete effectively, especially since their competitors likely are, and established businesses without a website risk being perceived as less credible and trustworthy. Setting up a website is the first step to getting your business online, and it need not be expensive or challenging. SEO can improve the visibility of your website, and social media enables businesses to engage with customers and raise brand awareness. Advertising online need not be costly. A clear plan with attainable goals is essential to avoid wasting money.
Choosing a business name and domain and registering it is a low-cost but important process. Your business name creates an impression on customers, and your selected domain name sets your brand apart from others. The UK Domain by Nominet offers free expert advice on how to get the most out of your online presence. When selecting a domain, ensure it’s easy to spell and memorable and, most importantly, register it immediately. Choosing the appropriate .uk domain is essential; while .co.uk is popular, a .uk or .org.uk domain could be more fitting for your brand.
