The Importance of Reliable Rural Broadband for Small Businesses
Rural broadband connectivity is a critical issue for small businesses operating in the countryside. It’s evident that rural business owners face challenges due to the inconsistent broadband infrastructure in the UK. According to Ofcom’s Spring 2024 Connected Nations report, less than half of rural properties have access to full fibre (46%) and gigabit-capable (47%) fixed broadband, in contrast to urban areas where the figures are 84% and 64% respectively.
In today’s evolving technological landscape, businesses heavily rely on cloud-based systems and e-commerce. The UK ranks as the third largest e-commerce market worldwide, with projected revenues to reach $285.60 billion (£221.37 billion) by 2025, growing at a rate of 4.1% annually.
Without proper connectivity, businesses struggle to manage online transactions and order fulfillment effectively, potentially hindering their growth and contribution to the economy. Recent reports suggest that if rural businesses are empowered digitally, they could add up to £26 billion annually to the UK economy.
The Solution: Investing in Digital Infrastructure
Addressing the rural broadband issue requires increased investment in the UK’s digital infrastructure. This investment not only benefits homes and businesses in rural areas but also positions the UK as a leading digital economy globally. However, there is a need for faster and more reliable connections to bridge the gap with other nations.
While progress is being made in improving connectivity, businesses currently facing challenges need to strategize to sustain their operations. Businesses can explore options to enhance their service within existing technological limitations, such as negotiating with providers for potential upgrades or collaborating with the community to drive change.
Empowering the Business Community
By advocating for ultrafast broadband in their community, businesses can rally support for connectivity improvements. Engaging with other community members strengthens the case for investment and encourages providers to extend services to underserved areas. Collaborating with local authorities or broadband advocacy groups can further amplify efforts to address connectivity issues.
Optimizing Your Connection
Businesses can assess their current connection and explore opportunities for improvement by asking providers key questions:
Determine Your Fiber Connection
Understanding the type of fiber service available (FTTC vs. FTTP/FTTH) helps in evaluating connectivity levels and potential speeds.
Access Full Fiber Connections
Explore the availability of full fiber connections in your area if your current service falls short of expectations.
Match Speeds to Usage
Customize your broadband package based on internet usage, number of employees, and devices to meet performance needs effectively.
Check Your Speed
Utilize online speed checkers to assess your connection’s performance and identify areas for improvement.
Mike Surrey, Chief Executive of Gigaclear
Additional Resource: Explore business broadband options to select the most suitable internet connection for your company’s needs.