With the information given the following are the improved points:
1. Clearly explain the importance and benefits of driving traffic to a website
2. Provide specific and actionable steps for search engine optimization, video creation, influencer marketing, and collecting email addresses
3. Give practical advice for social media advertising on how to reach the desired audience and how to sell products effectively
4. Explain the differences between various social media platforms, such as Facebook and Instagram, and detail how to utilize their unique features for advertising and selling products
5. Clearly lay out the importance of maintaining a consistent online presence and connecting with potential customers through various digital channels.